Heroes Made in Asia | March 21 & 22, 2026 Jaarbeurs Utrecht

MARCH 21 & 22 2026

Step into the world of Asian pop culture at Heroes Made in Asia! Immerse yourself in the latest anime and manga, taste authentic Asian cuisine, admire stunning cosplays, and dive into the world of gaming and TCG. Whether you’re here to meet your idols, join workshops, or simply soak up the atmosphere. This is the event where fans come together. Be there and experience the culture of Asia.

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LAST MINUTE TICKETS

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GUEST ANNOUNCEMENT: GOU TANABE

GUEST ANNOUNCEMENT: KIRA BUCKLAND

GUEST ANNOUNCEMENT: SHINTARO KAGO

GUEST ANNOUNCEMENT: VINCENT REGAN

GUEST ANNOUNCEMENT: CRAIG FAIRBRASS

GUEST ANNOUNCEMENT: YOSHI YOSHITANI

GUEST ANNOUNCEMENT: NURIA SANGUINO

GUEST ANNOUNCEMENT: INMA R.

GUEST ANNOUNCEMENT: CARLES DALMAU

GUEST ANNOUNCEMENT: MERITXELL GARCIA

Meet the One Piece Live-Action Cast! ⚓🏴‍☠️

February 19, 2026 11:30

Step into the world of the Grand Line as we introduce the legendary faces behind your favorite characters in the upcoming One Piece live-action series.

SAVE THE DATE: 3 days until Last Minute sale!

February 16, 2026 12:00

The Last Minute ticket sale for Heroes Made in Asia starts in just 3 days! This is your final chance to grab your tickets.

K-pop Contest judge: World-class choreographer Jay Kim

February 12, 2026 11:45

Discover world-class K-pop choreographer Jay Kim as special guest judge of the K-pop Contest at Heroes Made in Asia, with experience in 64 countries worldwide.