Heroes Made in Asia | March 21 & 22, 2026 Jaarbeurs Utrecht

MARCH
21 & 22 2026

Step into the world of Asian pop culture at Heroes Made in Asia! Discover the latest anime and manga, K-pop, taste authentic Asian food, admire amazing cosplays, and dive into gaming and TCG. Meet your idols, join workshops, and enjoy the atmosphere.

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STAY UP TO DATE ABOUT HEROES made in asia

GUEST ANNOUNCEMENT: GOU TANABE

GUEST ANNOUNCEMENT: KIRA BUCKLAND

GUEST ANNOUNCEMENT: SHINTARO KAGO

GUEST ANNOUNCEMENT: VINCENT REGAN

GUEST ANNOUNCEMENT: CRAIG FAIRBRASS

GUEST ANNOUNCEMENT: YOSHI YOSHITANI

GUEST ANNOUNCEMENT: NURIA SANGUINO

GUEST ANNOUNCEMENT: INMA R.

GUEST ANNOUNCEMENT: CARLES DALMAU

GUEST ANNOUNCEMENT: MERITXELL GARCIA

Play Screamer for the first time at Heroes Made in Asia

February 28, 2026 11:45

Do you want to experience this anime arcade racer as one of the first in the world? Then come to Heroes Made in Asia, find the Screamer stand in hall 10, get behind the wheel and show what you are capable of.

Meet the Manga Legends: Shintaro Kago & Gou Tanabe at HMIA 2026!

February 27, 2026 11:30

Meet manga legends Shintaro Kago and Gou Tanabe at Heroes Made in Asia 2026, March 21 & 22 at Jaarbeurs Utrecht. Signing sessions, commissions, live drawings, and exclusive raffles await.

Meet the Dutch voices of HUNTR/X at Heroes Made in Asia 2026

February 25, 2026 10:45

Discover world-class K-pop choreographer Jay Kim as special guest judge of the K-pop Contest at Heroes Made in Asia, with experience in 64 countries worldwide.