MARCH
20 & 21 2027
Step into the world of Asian pop culture at Heroes Made in Asia! With 17.500 visitors, we are the biggest anime and manga event in the Netherlands. Discover the latest anime and manga, K-pop, taste authentic Asian food, admire amazing cosplays, and dive into gaming and TCG. Meet your idols, join workshops, and enjoy the atmosphere.
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Frequently asked questions
What is Heroes Made in Asia?
Heroes Made in Asia is the largest Dutch event for fans of Asian (pop) culture, where enthusiasts of manga, anime, K-pop, cosplay, games, Asian food, and other related subcultures come together for a festival filled with shopping, culture, workshops, and entertainment.
Meet voice actors, cosplayers and all kinds of artists related to music, art or popculture. It is a place to immerse yourself in the world of Asian comics, games, music, and films. Whatever your connection is with Asian pop culture, you will feel at home at Heroes Made in Asia.
Where does the event take place?
Heroes Made in Asia takes place at Jaarbeurs Utrecht;
Jaarbeurs Utrecht
Jaarbeursplein 6
3521 AL Utrecht
What are the opening hours?
Heroes Made in Asia is open from:
Saturday 10:00 – 18:00.
Sunday 10:00 – 18:00.
VIP ticket holders have early access and are allowed to enter the exhibition floor at 9:00 am.
Can I change clothes on location?
Yes you can! There are dressing rooms available where you can complete your outfit.
Is there a wardrobe present?
Yes, there is! This is facilitated by the Jaarbeurs, which means there are associated costs. You can store your bag and coat in this cloakroom.
Please note: payment is only possible by card.
How can I pay at Heroes Made in Asia?
At most stands, it’s best to pay in cash (this depends on the exhibitor). The Jaarbeurs location operates on a card-only policy for catering and the cloakroom.
Please note: it is also no longer possible to withdraw cash at the Jaarbeurs.
Can I be a volunteer at Heroes Made in Asia?
Yes, you can! Read everything about being a volunteer on the volunteer page and subscribe. We will contact you as soon as possible.
Can I bring my own food and drinks to the event?
This is permitted for personal use and as long as it is not used for commercial purposes or is present in large quantities.
Tell us your ideas
Share your ideas with us! We are always open for suggestions to improve your visit to Heroes Made in Asia.
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