Early Bird tickets available now!

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The Early Bird ticket sale for Heroes Made in Asia 2025 has started! These will be the cheapest tickets available, so be sure to get your ticket on time.

Enter the world of Asian popculture during Heroes Made in Asia on March 15 & 16 in Jaarbeurs Utrecht! Whether you love Cosplay, Anime, Gaming, Manga, K-pop, TCG or delicious Asian food (and more), HMIA will be the place to experience everything at once. 

From this moment you’ll also be able to purchase tickets for the Masterclasses! There are a bunch of new ones and a few returning to this edition:

🪭 Dream Decoden
🪭Hanfu Hairsticks
🪭Matcha Latte Making
🪭Interactive Japanese Tea & Sweets Tasting Experience
🪭Narcotic Kimbap
🪭Kyaraben
🪭Kintsugi
🪭Crochet Plushies for beginners

More to explorer

Visit these exhibitors | Exhibitor Highlight

At the Asian Market, you will also find a wide range of different exhibitors this edition! We have again chosen a few to put in the spotlight. Who will be on your shopping list?

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